Yes, the world-famous BBC gained more visitors with the speeding up their website too! During the peak times, traffic rapidly grew to the website and the pages were loading slowly, which scared away visitors of the website. For a business with millions of customers, 7% means a lot. Interestingly, the difference in loading time was as small as 850 milliseconds but it just 850 milliseconds faster loading brought 7% more customers, in terms of the conversion rate. With the increase in loading speed, the business got more customers. When they thought about expanding their market, the NCC group offered performance improvement. COOK caseĬOOK is a business that sells frozen meals. Thus, the investment in traffic does pay off, with the increased traffic and conversion. Practically, they had to rewrite page templates and common elements, which caused an immediate multiplicative impact on signups and user acquisition.
The effort has led to a 40 percent decrease in the waiting time for a visitor, and the traffic boosted. According to Pinterest Ingeneers Sam Meder, Vadim Antonov & Jeff Chang, they reworked the entire website for speed optimization. Pinterest paid great attention to the speed of its website to gain more traffic. Also, the faster the website, the higher the conversion, so it is in the business’s best interest to invest in speeding up its website. The research took place for 30 days, so the results are not momentary and might be given serious attention. The company found out that the peak load took place on the websites with pages loading no more than 2.4 seconds on average. One of their studies was held to determine mobile performance.
Akamai caseĪkamai is an American leading cloud service provider, and the company has a lot of data to see some relationships. So, let’s review five case studies that happened to well-known businesses that show the importance of fast-loading sites.
People like to discuss real-life stories, especially when they are success stories. Instead of explaining the numbers, let’s talk about the real cases. Does your online store fit this description? If not, this article about Magento speed optimization might be of your interest. On average, customers expect a webpage to be loaded in 2 seconds maximum. The thing is, the longer the website loads, the more likely a customer is going to bounce. Have you already completed migration to Magento 2? Is your website loading fast? Oh, you never checked how the website loads from a device other than yours? It is time to test the speed up Magento 2 to make sure the pages are loading fast. Recently, the focus of many online retailers was migration to Magento 2, with another important pinpoint being the speed of the website.
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